3 Tips for Building a Stronger, Faster On-Demand Brand With HBO and Showtime’s forays into cable-free subscription models, the on-demand world can officially say it has arrived. Sure, Netflix and Hulu have been providing on-demand content for years, and forward-thinking media outlets have begun releasing applications to app stores, game consoles, smart TVs and more–but when an entrenched player like …
Work Smarter, Not Harder By Repurposing Content
When I married my wife she gave me A LOT of fashion advice. I needed it too. I was a mess! Just look at this picture and you’ll see what I mean. The best advice she gave me was to focus on buying “basics”. Having these go-to items in my closet gives every outfit a solid foundation. These basics consisted …
One Word That Will Instantly Make You More Likable
I often hear people complain about their tone getting “lost in translation” in their email and text communications with clients. Everyone has experienced this at one time or another. The sharpest of wordsmiths and most seasoned of professional writers surely have someone take what they type the wrong way from time to time. Maybe the children of the next generation will figure out …
How To Get More Reviews for Your Product or Service Guaranteed
Just in time for Black Friday, One Hot Tip You Have to Implement On Your Website It’s no secret that online shoppers purchase products based on user reviews. This survey found 90% of online shoppers rely on reviews in fact. Not only that, search engines like Google use reviews as a key indicator in search rankings. Internet marketers and SEO experts …
Marketing Lessons from an Italian Selfie Stick
I just returned from a 10 day trip to Italy. My wife and I visited Rome, Venice and Florence. It was an amazing time. One thing stuck out for me on this trip, and it wasn’t the usual suspects like the food, wine or art. It was… the selfie pole! Every single tourist attraction had 5 – 10 vendors selling …
What Fantasy Football Has To Do With Business & Branding
“People are so impatient these days they can’t even wait an entire football season to play their fantasy games.” That was my friend Rob’s reaction to a commercial that came on the radio for FanDuel.com. In case you aren’t a stat obsessed couch potato on Sundays like me and the other 41 million Americans and Canadians, FanDuel is one of a …
Why I Canceled My iPhone 6 Plus Pre-order Before Ship Date
I’ve been excited for the iPhone 6 and iPhone 6 Plus for months. Like a regular fanboy, I’ve studied tech blogs, surfed for leaked photos and poured over feature sets. I’ve had a Google Nexus phone for the past 2 years and I’m ready to switch back to Apple. I forgot why I switched to the Android-powered Nexus in the first place. After …
One Simple Trick to Stand Out from Your Competition
We live in an increasingly impersonal world. One only has to sit on a bench in any shopping mall and look around for five minutes to prove my point. Children, teenagers and adults that walk by aren’t conversing, they’re surfing. There’s less and less conversation or debate at the food court tables, and many more heads bowed low squinting at …
Moving Targets FREE Chapters
Click below to download a PDF of the first two Chapters of my new book, Moving Targets! Download Moving Targets Sampler