On March 27th The Private Club Agency hosted a roundtable conference through Zoom with many club employees from around the world. The theme of discussion was the effect of the recent Coronavirus crisis, and how it will continue to affect the industry, along with measures and solutions clubs are utilizing to battle through this period. The video of the discussion …
Private Club Radio’s Best of 2018
2018 was another record breaking year for Private Club Radio – the podcast brought to you by the Private Club Agency. The show topped 60,000 listeners from 140 countries and featured experts in all areas of the club and hospitality industry from around the world. We covered topics from board governance to marketing, and from food and beverage to cyber …
Anatomy of a Private Club Turnaround
At the first CMAA World Conference I attended, I bumped into a nice guy. He was exuberant. In fact, he may have been the most interesting character I met at that conference in 2015. He was certainly the friendliest. Later I came to find out he was not only nice, but certifiably so. You see, the letters after Michael’s name, …
Why Your Club Needs a Bikini Car Wash
Recently this question popped up on my phone: It came from Dan Schmitz, a friend and colleague of mine in the private club industry who also sits on the membership committee at his local New Jersey club. He was heading to his committee meeting that evening to discuss strategy. I thought about it briefly and then typed the following reply: Dan was …
5 Ways to Avoid Paralysis by Analysis
As the head of a design and marketing firm I’ve often run into the client that just can’t make up their mind. One day they love my design and vision for a campaign, and the next they’re sending me an email with changes and updates. You’ve probably experienced this in your business too, and maybe even been an offender. I see …
One Word That Will Instantly Make You More Likable
I often hear people complain about their tone getting “lost in translation” in their email and text communications with clients. Everyone has experienced this at one time or another. The sharpest of wordsmiths and most seasoned of professional writers surely have someone take what they type the wrong way from time to time. Maybe the children of the next generation will figure out …