Below you'll find a list of all posts that have been categorized as “Private Club Marketing”
If your private club is looking for membership marketing ideas, you’ve come to the right place. Below are some resources for you to find new ideas to better market your club. I’ve got them organized by ideas that you can read, listen or watch. After having traveled the world speaking to, working with and visiting some of the finest private …
When we use Facebook as a marketing platform, our goal is to reach as many relevant users as possible. Now traditional targeting settings inside Facebook can help with this – things like age, income, gender and interests. However, Facebook’s targeting can still be somewhat vague at times. We often run lead campaigns in super-niche markets. Beyond that, private club memberships …
Every private club or resort should have a Google Reviews marketing strategy in place. It’s probably the most powerful free marketing tool you have at your fingertips. I’ve put together a set of best practices videos on how you can best utilize Google Reviews and Google Map Results in your marketing plan. How to Use Google Reviews for SEO & …
From time to time, I like to jump on Quora and answer people’s questions related to club marketing. It’s my way of paying it forward to the industry. Recently someone asked, “How can I sell more golf memberships?” It got me thinking… not everyone in a golf club has a marketing mindset or understanding of the basic principles of golf …
I use Google every day for so many reasons. In fact, as of 1.13pm today I have already been on Google Images, Maps, Mail, and search results. I’m so dependent on Google that I wouldn’t know what to do without it. It’s a great tool for a consumer, but also a great tool for a golf club. When we do …
Today I received an interesting email all the way from Dublin, Ireland. A gentleman reached out to me who, after 10 years working in golf operations, is making a career change. He is starting a private club consulting business and asked me for advice on getting started. “Where to start?”, I thought. I could go a million different directions with …
Last fall invited a select group of clients and friends to my private club social media training. I called it the Social Media Mini Masterclass. During the training, I broke down my social media strategy, showcased my favorite productivity tools and even shared some of my super secret hacks. Here’s your chance to have a watch and see why the …
Every business wants more traffic to their website. More traffic results in more prospects. More prospects result in more members or customers. It’s really that simple. For many years I’ve advised my clients to forgo the investment in paid search engine optimization (SEO). It’s generally a $1,000 or more investment per month and I’ve always considered it an expensive way …
I love a challenge, but this time I thought to myself, “Maybe I’ve bit off a little more than I can chew.” My agency’s newest client is a tough one. This club has mostly everything going wrong for it. It is located in a pretty remote spot with very little residential population. Its membership has been tapped time and again …
Recently this question popped up on my phone: It came from Dan Schmitz, a friend and colleague of mine in the private club industry who also sits on the membership committee at his local New Jersey club. He was heading to his committee meeting that evening to discuss strategy. I thought about it briefly and then typed the following reply: Dan was …