Marketing Strategy Day

What Is It?

One full day to work on your club’s marketing and communications with a private club expert. We’ll tackle challenges, set goals, streamline processes and make sure your club is set up for membership success. You’ll come away with a clear path for attracting more members and retaining them longer.

Due Diligence Process Includes:

  • On-Site Facilities Evaluation
  • Review the Existing Membership Marketing Plan & Goals
  • Communications System Analysis
    • Communication Process
    • Current Graphics, Marketing & Collateral Materials
    • Current Delivery Systems
  • Review Current Marketing & Communications Processes
    • Digital / Online including Social Media
    • Traditional Marketing Channels
    • Search Engine Optimization (SEO)
    • PR / Online Reputation
  • Identify / Build Ideal Membership Profile
    • Determine demographic profile
    • Identify messaging and marketing channels
  • Review Current Staff and Determine Areas of Proficiency / Deficiency
    • Interview current staff, job responsibilities, efficiency and ability to facilitate the marketing & communications strategy

What Your Club Will Receive

  • Marketing & Communications Recommendation Report
  • Ideal Member / Golfer Profile with Marketing Action Plan
  • On-site Staff Training

Pricing

$2,750 + travel expenses

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Consulting Clients Have Included

“Gabe came to Radyr and spent the full day with the management team and all of our staff. His expertise and advice has been invaluable in setting us on the right path for marketing the club. The report provided us with a series of recommendations that we are always referring to as a team and has helped us engage audiences on social media as well as start thinking about the story that we can tell. The results have seen increased membership and green fee income based on a few small changes. I would recommend Gabe to anyone looking to improve their marketing.”Stuart Finlay, General Manager of Radyr Golf Club