Private Club Membership Marketing Ideas

If your private club is looking for membership marketing ideas, you’ve come to the right place. Below are some resources for you to find new ideas to better market your club. I’ve got them organized by ideas that you can read, listen or watch.

After having traveled the world speaking to, working with and visiting some of the finest private clubs, I’ve crowdsourced their best practices. I’ve also got the benefit of interviewing the top experts in the private club industry every week on my podcast, Private Club Radio.

I’ll keep this post updated, so make sure to bookmark this page and check back from time to time to see any new membership marketing ideas that you can put into practice at your club.


The Definitive Guide to Membership Marketing

Most of my best ideas can be found in my book, The Definitive Guide to Membership Marketing. That book has become so popular, that 1 out of every 3 private clubs in the country have purchased a copy to keep as a reference.

I invite you to download a sample chapter from the guide, here.

Membership Marketing Articles

If you’re a fan of the good ol’ printed page. You’ll enjoy these article and blogs. There are a few ways to find them. Here on our website knowledge base, or on my personal website,

Here are some of our most popular membership marketing advice posts from the last couple of years:


The Inbox

My good friend, Rick Coffey, CMP, and I answer the burning membership marketing questions that come in from around the country. This segment is a regular feature on the Private Club Radio Show.


Membership Marketing Quick Tips

These two minute segments are chalk full of private club membership marketing ideas and they’re easy to digest. Pick one or binge watch them all.

Membership Marketing Quick Tips
20 videos
How to Instantly Fill Your Private Club Membership - Private Club Marketing & Branding Advice
Published at 2019, June 17
Perception is everything. And if your private club is struggling to reach your membership cap, you'r
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