Membership Is Not a Logical Purchase

[symple_box color=”gray” fade_in=”false” float=”center” text_align=”center” width=””]This is part 2 of a 3 part series on modern membership marketing strategy. You can read part 1 here.[/symple_box] Think about the last pair of shoes you bought. Did you buy those shoes because they had more leather per square inch than the competitor? Or did you buy them because there were exactly 48 …

Membership is Not a Sprint

When it comes to private club membership, sales is not a sprint. Most people will agree with that simple and trite statement. You’ve probably heard it before from a board member or even a general manager. The problem is, the advice that comes next is often wrong too. The classic follow up to “it’s not a sprint,” is usually “it’s a …

2015 Review and 2016 Marketing Predictions

As a new year quickly approaches it’s time to recap the year that was, as well as make some bold predictions for 2016. Let’s face it folks, marketing is not an inexpensive proposition. Whether it’s time or money or both, it’s important to maximize the resources you have available and generate a reasonable return on that investment. The goal of this report is to point you …

Work Smarter, Not Harder By Repurposing Content

When I married my wife she gave me A LOT of fashion advice. I needed it too. I was a mess! Just look at this picture and you’ll see what I mean. The best advice she gave me was to focus on buying “basics”. Having these go-to items in my closet gives every outfit a solid foundation. These basics consisted …

How To Get More Reviews for Your Product or Service Guaranteed

Just in time for Black Friday, One Hot Tip You Have to Implement On Your Website It’s no secret that online shoppers purchase products based on user reviews. This survey found 90% of online shoppers rely on  reviews in fact. Not only that, search engines like Google use reviews as a key indicator in search rankings. Internet marketers and SEO experts …

Marketing Lessons from an Italian Selfie Stick

I just returned from a 10 day trip to Italy. My wife and I visited Rome, Venice and Florence. It was an amazing time. One thing stuck out for me on this trip, and it wasn’t the usual suspects like the food, wine or art. It was… the selfie pole! Every single tourist attraction had 5 – 10 vendors selling …

Moving Targets FREE Chapters

Click below to download a PDF of the first two Chapters of my new book, Moving Targets! Download Moving Targets Sampler