On March 27th The Private Club Agency hosted a roundtable conference through Zoom with many club employees from around the world. The theme of discussion was the effect of the recent Coronavirus crisis, and how it will continue to affect the industry, along with measures and solutions clubs are utilizing to battle through this period. The video of the discussion …
3 Fascinating Private Club Management Lessons from Qatar
Last month I took a trip to Education City Golf Club in Qatar. It’s fitting that they call it “Education City”, because I learned so much and I’m excited to share it with you and the other club industry professionals around the world. Here are three of the biggest private club lessons I learned. Watch & Listen to the the …
Facebook Marketing Tips for Private Clubs and Resorts
We never hold back, so today we are sharing our best Facebook marketing tips for private clubs and resorts. These are the same tactics we use every day for our clients and now you can use them too. And while you might be familiar with how to do some basic Facebook advertising like boosting a post, we are going to …
Private Club Membership Marketing Ideas
If your private club is looking for membership marketing ideas, you’ve come to the right place. Below are some resources for you to find new ideas to better market your club. I’ve got them organized by ideas that you can read, listen or watch. After having traveled the world speaking to, working with and visiting some of the finest private …
Club Marketing with Google Reviews
Every private club or resort should have a Google Reviews marketing strategy in place. It’s probably the most powerful free marketing tool you have at your fingertips. I’ve put together a set of best practices videos on how you can best utilize Google Reviews and Google Map Results in your marketing plan. How to Use Google Reviews for SEO & …
How to Sell More Golf Memberships – My Best Golf Marketing Advice
From time to time, I like to jump on Quora and answer people’s questions related to club marketing. It’s my way of paying it forward to the industry. Recently someone asked, “How can I sell more golf memberships?” It got me thinking… not everyone in a golf club has a marketing mindset or understanding of the basic principles of golf …
The Best Private Club Consulting Advice I Have
Today I received an interesting email all the way from Dublin, Ireland. A gentleman reached out to me who, after 10 years working in golf operations, is making a career change. He is starting a private club consulting business and asked me for advice on getting started. “Where to start?”, I thought. I could go a million different directions with …
Private Club Radio’s Best of 2018
2018 was another record breaking year for Private Club Radio – the podcast brought to you by the Private Club Agency. The show topped 60,000 listeners from 140 countries and featured experts in all areas of the club and hospitality industry from around the world. We covered topics from board governance to marketing, and from food and beverage to cyber …
How to save $1,000 per Month on SEO
Every business wants more traffic to their website. More traffic results in more prospects. More prospects result in more members or customers. It’s really that simple. For many years I’ve advised my clients to forgo the investment in paid search engine optimization (SEO). It’s generally a $1,000 or more investment per month and I’ve always considered it an expensive way …
Anatomy of a Private Club Turnaround
At the first CMAA World Conference I attended, I bumped into a nice guy. He was exuberant. In fact, he may have been the most interesting character I met at that conference in 2015. He was certainly the friendliest. Later I came to find out he was not only nice, but certifiably so. You see, the letters after Michael’s name, …
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