Last month I took a trip to Education City Golf Club in Qatar. It’s fitting that they call it “Education City”, because I learned so much and I’m excited to share it with you and the other club industry professionals around the world. Here are three of the biggest private club lessons I learned. Watch & Listen to the the …
We never hold back, so today we are sharing our best Facebook marketing tips for private clubs and resorts. These are the same tactics we use every day for our clients and now you can use them too. And while you might be familiar with how to do some basic Facebook advertising like boosting a post, we are going to …
If your private club is looking for membership marketing ideas, you’ve come to the right place. Below are some resources for you to find new ideas to better market your club. I’ve got them organized by ideas that you can read, listen or watch. After having traveled the world speaking to, working with and visiting some of the finest private …
Every private club or resort should have a Google Reviews marketing strategy in place. It’s probably the most powerful free marketing tool you have at your fingertips. I’ve put together a set of best practices videos on how you can best utilize Google Reviews and Google Map Results in your marketing plan. How to Use Google Reviews for SEO & …
Today I received an interesting email all the way from Dublin, Ireland. A gentleman reached out to me who, after 10 years working in golf operations, is making a career change. He is starting a private club consulting business and asked me for advice on getting started. “Where to start?”, I thought. I could go a million different directions with …
Last fall invited a select group of clients and friends to my private club social media training. I called it the Social Media Mini Masterclass. During the training, I broke down my social media strategy, showcased my favorite productivity tools and even shared some of my super secret hacks. Here’s your chance to have a watch and see why the …
2018 was another record breaking year for Private Club Radio – the podcast brought to you by the Private Club Agency. The show topped 60,000 listeners from 140 countries and featured experts in all areas of the club and hospitality industry from around the world. We covered topics from board governance to marketing, and from food and beverage to cyber …
Every business wants more traffic to their website. More traffic results in more prospects. More prospects result in more members or customers. It’s really that simple. For many years I’ve advised my clients to forgo the investment in paid search engine optimization (SEO). It’s generally a $1,000 or more investment per month and I’ve always considered it an expensive way …
At the first CMAA World Conference I attended, I bumped into a nice guy. He was exuberant. In fact, he may have been the most interesting character I met at that conference in 2015. He was certainly the friendliest. Later I came to find out he was not only nice, but certifiably so. You see, the letters after Michael’s name, …
I love a challenge, but this time I thought to myself, “Maybe I’ve bit off a little more than I can chew.” My agency’s newest client is a tough one. This club has mostly everything going wrong for it. It is located in a pretty remote spot with very little residential population. Its membership has been tapped time and again …